All work
Website2026
ProAnswer
A product site for an AI phone receptionist that answers, books, and summarises calls for home-service contractors.
Open the live site
The problem
ProAnswer sells to plumbers, HVAC techs and roofers — people who are on a roof when the phone rings. The site had to explain an unfamiliar product to a sceptical, non-technical buyer in about ten seconds, and make the price feel like an obvious trade against missed jobs.
What we did
- Led with the loss, not the technology — "Never miss a client call again"
- Three-step how-it-works section before any feature list
- A live demo section so buyers hear it before they trust it
- Named every integration up front — Jobber, ServiceTitan, Housecall Pro, QuickBooks
- One flat price on the page, no quote wall
Where it landed
A single-page pitch that takes a buyer from missed-call frustration to a $149/month decision without a sales call in between.