Google Ads for Long Island service businesses.
Somebody in Commack types "gutter cleaning near me" at seven in the morning because water came through the ceiling. Google Ads is how you are the first name they see, instead of the fourth.
What you actually get
Search ads built around the jobs you want, not the jobs that are cheapest to buy clicks for.
- Account built or rebuilt from scratch in the first month
- Keyword list built job by job, with the money-wasters excluded
- Ad copy written here, tested against itself every week
- Call tracking wired up, so you know which search made the phone ring
- Landing page pointed at the right service, not the home page
- Bids and budget managed to booked jobs, not clicks
- One page of numbers a month, plus a phone call about it
The thing most Google accounts get wrong
Broad match with no negative keywords. It sounds technical and it is not — it means you are paying for people searching "how to clean gutters yourself" and "gutter cleaning jobs hiring". We have opened accounts where a third of the spend went to searches that could never have become a customer. The first month is largely spent closing those holes.
Where we work
Suffolk and Nassau mostly — Huntington, Smithtown, Islip, Babylon, Brookhaven, Patchogue, Bay Shore, Commack, Port Jefferson, Riverhead, Hempstead, Oyster Bay, Massapequa and the towns between them. Google Ads does not care where we sit, so if you are off the island, call anyway.
Straight answers
How fast does it work?
Search is the fast one. Ads can be live in a week and the phone can ring the same day. What takes longer is getting the cost per job down — that is six to eight weeks of cutting what does not work.
Do I need a good website for this to work?
You need a fast one. Sending a paid click to a nine-second page is setting money on fire — the visitor is gone before it loads. If your site is slow we will say so before you spend anything, and we would rather fix the page first than run ads into it.
What about Google Business Profile and the map pack?
Set it up, fill it in properly, and ask every customer for a review — it is free and it often out-earns the ads. We will walk you through it whether or not you buy anything from us.
Am I locked in?
No. Month to month, cancel any time. The Google account is in your name from the start, so leaving means we hand back a login.